Soft family essentials, made for the moments you’ll remember
Premium 100% cotton hoodies and everyday pieces inspired by coastal Australia—comfortable enough for real life, special enough to match.
Australian small business
Created by a mum for real family life.
100% cotton fleece
Soft, breathable 350GSM comfort.
Secure checkout
Shop confidently with protected payment options.
Easy returns
Clear policies backed by Australian Consumer Law.
Meet the Whale Shark Hoodie
Our signature oversized hoodie is in stock now in earthy brown and khaki green. Premium weight, effortless fit, unmistakably coastal.
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Dad
Whale Shark Hoodie – Brown
$64.95 Select options This product has multiple variants. The options may be chosen on the product page -
Dad
Whale Shark Hoodie – Khaki Green
$64.95 Select options This product has multiple variants. The options may be chosen on the product page
Made for real family life
KJ The Label was created by Kaitlin, a young Australian mum who wanted better everyday clothing for families: soft pieces, timeless colours and thoughtful designs that can keep up with ordinary days and become part of favourite memories.
- Relaxed, inclusive unisex fits
- Comfort-first natural fibres
- Coastal-inspired artwork
- Matching options without the fuss
Everything you need to order with confidence
Find your fit
Our clear size guide helps you choose your ideal relaxed or oversized fit.
Shipping across Australia
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Questions? We’re here
Get straightforward answers or contact us—we aim to reply within 1–3 business days.
Join the KJ family and save 10%
Get first access to new arrivals, matching releases and behind-the-scenes moments—plus 10% off your first order.